1 min read
01 Mar

Centum Financial Group is excited to announce that its network of more than 2,000 mortgage agents will now have free access to it’s Client Journey, a brand benefit designed to help elevate the mortgage borrower experience, through Piper, the company’s award-winning, proprietary mortgage origination and customer relationship management platform.

Centum Financial Group is one of Canada’s largest nationwide mortgage brokerage companies, with more than 200 offices across the country, and the introduction of Client Journey will enable its mortgage agents to provide borrowers with helpful information at every stage of the process. 

Among the features of Client Journey is a series of 11 emails that can be triggered automatically depending on the borrower’s stage in the mortgage process. Among the milestones at which emails can be sent are following the initial application, following pre-approval, upon the acceptance of the borrower’s purchase offer and even on the anniversary of the mortgage. Client Journey also enables video content, along with a closed captioning option.

“We’re very excited to be launching Client Journey as a value-added feature for mortgage agents who use Piper and other CRM platforms in their work with borrowers,” said Adrian Schulz, Director of Technology for Centum Financial Group. “Our goal with Piper has always been to make it easier for agents to customize their user experience to best reflect how they work with their clients, and we believe Client Journey builds on and augments Piper in a way our agents will appreciate.”

As Centum Financial Group is a technology-agnostic company, Client Journey is available for free download via the Piper Resource Centre for use with any other third-party CRM system, including Kanban systems like Pipedrive, Zoho and Trello.

“When we were recognized as Broker Network of the Year at the 2021 Canadian Mortgage Awards, our achievement in digital innovation was cited as one of our greatest strengths as an organization,” said Chris Turcotte, President of Centum Financial Group. “Introducing Client Journey into our mortgage agents’ arsenal is further evidence of our commitment to using cutting-edge financial technology in our work, and sets up our agents for even greater success in 2022 and beyond.”

About Centum

CENTUM Canada was founded in 2002, with the first offices opening in Regina, SK; Saint John, NB; Olds, AB; and Vancouver, BC. Having helped tens of thousands of Canadians obtain billions of dollars in mortgage financing, CENTUM continues to lead the industry with some of the most innovative technology, systems, training and partnerships exclusive to the CENTUM franchise network. It is the winner of the prestigious Broker Network of the Year award, handed out at the 2021 Canadian Mortgage Awards.