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CENTUM Brand Guidelines

For Owners, Brokers, and Agents

Brokerage Name

General Example:

CENTUM Mortgage Services Inc.

Ontario Example:

CENTUM Mortgage Services Inc. (FSRA 12345)

Logo

Mortgage Services Logo.png

Primary Logo

The full brandmark should be used whenever possible

Black Circle.png

Brandmark

If spacing or layout requirements do not permit the usage of the full brandmark, the Logo Mark may be used; however, the company name (and brokerage licence number if applicable) must also be displayed within the design.

Mortgage Services Cover Photo.png

Examaple Usage

The full brandmark must be displayed at 100% opacity and must not be distorted or manipulated in any way. 

Fonts

CENTUM’s primary typefaces reflect our professionalism and modern approach. Selected for clarity and versatility, they create a consistent visual voice across print, digital, and environmental applications.

Times New Roman Bold

The Quick Fox Jump Over The Lazy Brown Dog

1234567890 #$%^&*()!

Poppins

The Quick Fox Jump Over The Lazy Brown Dog

1234567890 #$%^&*()!

Arial

The Quick Fox Jump Over The Lazy Brown Dog

1234567890 #$%^&*()!

Brand Colours

RGB - 35  35  35 
CMYK - 71% 65% 64% 72%
HEX - #232323

RGB - 124  24  44 
CMYK - 27% 10% 82% 28%
HEX - #900028

RGB - 84  13  35
CMYK - 41% 95% 66% 59%
HEX - #540d23

Professional Headshots

  • Professional headshots must be maintained and kept up to date in the CENTUM Portal.

  • Neutral backgrounds are recommended.

  • Avoid filters, excessive editing, or casual photography.

Adrian Headshot.jfif

Email Signature

  • Name

  • Title (as permitted by the applicable provincial regulator)

  • Brokerage Name

  • Email Address

  • Phone Number

  • Website (e.g., www.centum.ca/agent/john_smith)

Email signatures can be generated through CENTUM Portal > Digital Assets.

Email Signature

John Smith

Mortgage Agent

CENTUM Mortgage Services Inc.

john_smith@centum.ca

Cell: 604.555.5555

Business: 604.555.5555

Email Signature (Ontario)

John Smith

Mortgage Agent Level 1 | M12345678

CENTUM Mortgage Services Inc. | FSRA 12345

john_smith@centum.ca

Cell: 604.555.5555

Business: 604.555.5555

Social Media
Naming Standards

The member must use these approved naming formats for all online activities wherever possible. The member may not use the word CENTUM in conjunction with a geographic location.

Facebook & Instagram

General Format:

Agent Name, Title - CENTUM Mortgage Services Inc.

Ontario Format:
Agent Name, Mortgage Agent Level 1 - CENTUM Mortgage Services Inc. (FSRA 12345)

LinkedIn

General Headline

Agent Name, Title - CENTUM Mortgage Services Inc.

Ontario Headline
Mortgage Agent Level 1 - CENTUM Mortgage Services Inc. (FSRA 13054)

Experience Section

Mortgage Agent with CENTUM Mortgage Services Inc.

Marketing Materials

These guidelines apply to all marketing materials, including websites, social media, advertisements, presentations, signage, email signatures, and video content.

CENTUM's official consumer-facing slogan is:

Looking Out For Your Best Interest®

Approved marketing templates are available through CENTUM Portal.

Mortgage Services social media.png

Regulatory Notes

  • Mortgage Brokers, and Mortgage Agents must use only titles permitted by their applicable provincial regulator.

  • Ontario individuals must always include their applicable level designation (e.g., Mortgage Agent Level 1) and their brokerage number.

Disclosure

Disclosure Required on All Marketing Materials

CENTUM® is a registered trademark owned by Centum Financial Group Inc., used under license. Each office is independently owned and operated.
 

Note: The CENTUM Logo and this disclosure is automatically applied to all emails sent from @centum.ca.

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