CENTUM Guidelines
For Owners, Brokers, and Agents
Brokerage Name
General Example:
CENTUM Mortgage Services Inc.
Ontario Example:
CENTUM Mortgage Services Inc. (FSRA 12345)
Logo
Primary Logo
The full brandmark should be used whenever possible
Brandmark
If spacing or layout requirements do not permit the usage of the full brandmark, the Logo Mark may be used; however, the company name (and brokerage licence number if applicable) must also be displayed within the design.
Examaple Usage
The full brandmark must be displayed at 100% opacity and must not be distorted or manipulated in any way.
Times New Roman Bold
The Quick Fox Jump Over The Lazy Brown Dog
1234567890 #$%^&*()!
Poppins
The Quick Fox Jump Over The Lazy Brown Dog
1234567890 #$%^&*()!
Arial
The Quick Fox Jump Over The Lazy Brown Dog
1234567890 #$%^&*()!
Brand Colours
RGB - 35 35 35
CMYK - 71% 65% 64% 72%
HEX - #232323
RGB - 124 24 44
CMYK - 27% 10% 82% 28%
HEX - #900028
RGB - 84 13 35
CMYK - 41% 95% 66% 59%
HEX - #540d23
Professional Headshots
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Professional headshots must be maintained and kept up to date in the CENTUM Portal.
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Neutral backgrounds are recommended.
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Avoid filters, excessive editing, or casual photography.
Email Signature
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Name
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Title (as permitted by the applicable provincial regulator)
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Brokerage Name
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Email Address
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Phone Number
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Website (e.g., www.centum.ca/agent/john_smith)
Email signatures can be generated through CENTUM Portal > Digital Assets.
Email Signature
John Smith
Mortgage Agent
CENTUM Mortgage Services Inc.
Cell: 604.555.5555
Business: 604.555.5555
Email Signature (Ontario)
John Smith
Mortgage Agent Level 1 | M12345678
CENTUM Mortgage Services Inc. | FSRA 12345
Cell: 604.555.5555
Business: 604.555.5555
Social Media
Naming Standards
The member must use these approved naming formats for all online activities wherever possible. The member may not use the word CENTUM in conjunction with a geographic location.
Facebook & Instagram
General Format:
Agent Name, Title - CENTUM Mortgage Services Inc.
Ontario Format:
Agent Name, Mortgage Agent Level 1 - CENTUM Mortgage Services Inc. (FSRA 12345)
General Headline
Agent Name, Title - CENTUM Mortgage Services Inc.
Ontario Headline
Mortgage Agent Level 1 - CENTUM Mortgage Services Inc. (FSRA 13054)
Experience Section
Mortgage Agent with CENTUM Mortgage Services Inc.
Marketing Materials
These guidelines apply to all marketing materials, including websites, social media, advertisements, presentations, signage, email signatures, and video content.
CENTUM's official consumer-facing slogan is:
“Looking Out For Your Best Interest®”
Approved marketing templates are available through CENTUM Portal.
Regulatory Notes
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Mortgage Brokers, and Mortgage Agents must use only titles permitted by their applicable provincial regulator.
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Ontario individuals must always include their applicable level designation (e.g., Mortgage Agent Level 1) and the brokerage number (FSRA 13054).
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Team or co-brand names may only be used with brokerage approval and where permitted by provincial regulation.
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The brokerage name and logo must be displayed with at least equal prominence to any team or co-brand name.
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Individuals are responsible for ensuring compliance with all applicable provincial regulatory requirements in addition to these corporate guidelines.
Disclosure
Disclosure Required on All Marketing Materials
CENTUM® is a registered trademark owned by Centum Financial Group Inc., used under license. Each office is independently owned and operated.
Note: This disclosure is automatically applied to all emails sent from @centum.ca.